Marketing by the Sign Seasons

A knowledge and understanding of the Sign Seasons can have a positive impact on many things, from physical and emotional health as you live more seasonally to recognizing social trends and patterns. For anyone who runs their own business or is involved in marketing in any way, having an awareness of the Sign Seasons can make marketing efforts more effective.

Here are some important concepts to keep in mind if you'd like to use seasonal energy in your marketing:

• Which Sign the Sun is currently in gives us a lot of information about where most people will be directing their identity focus.
• The identity focus is our more external, doing focus. We look at everything around us and how it relates to our identity, and then make decisions or take action from there.
• When marketing efforts take the Sun’s placement into consideration, marketing lines up with the themes and energies that most people are focusing on, which can increase engagement, impact, and sales.

Sign Seasons:

Keep in mind that the start and end dates for each Sign Season can shift to either side by a day or so, depending on the year. However, the following dates are the typical start and end days.

Aries: March 21-April 19

• Focus: beginnings, taking action, starting something new, present-minded, body-oriented, trailblazing, passion
• People are asking themselves: Who am I as an individual?

Taurus: April 20-May 20

• Focus: sensory experiences, pleasure, love and admiration, stability, personal finances, groundedness, self-worth
• People are asking themselves: What do I value?

Gemini: May 21-June 20

• Focus: learning, gathering information, logistics, communication, analysis, duality (seeing “both sides of the same coin”), twinning energies, trickster energy, travel--short trips (time and distance), siblings
• People are asking themselves: How can I use my voice?

Cancer: June 21-July 22

• Focus: family, sense of belonging, home, nurturing, retreat, mothers and mother-figures, emotion, intuition
• People are asking themselves: Where do I belong?

Leo: July 23-August 22

• Focus: fun and recreation, relaxation, play, children, romance, matters of the heart, creative expression, amusement
• People are asking themselves: What do I want to create?

Virgo: August 23-September 22

• Focus: routines and schedules, health (especially physical health), organization, what’s practical and useful for day-to-day life, service
• People are asking themselves: What is my duty?

Libra: September 23-October 22

• Focus: commitment, one-on-one relationships, marriage, balance, harmony, fairness and equality, artistry
• People are asking themselves: Who am I in relation to another?

Scorpio: October 23-November 21

• Focus: depth and shadow, fears, death and rebirth, transformation, subconscious things coming forward, generational inheritance, things that are usually considered taboo or left in the shadows (like sex, death, taxes, raw emotions such as shame, rage, sexual desire), the worth of the soul
• People are asking themselves: What is my Shadow? and What is the worth of my Soul?

Sagittarius: November 22-December 21

• Focus: world peace, philosophy, “big picture” thinking, travel--long trips (time and distance), religion, higher education, in-laws
• People are asking themselves: Why does all of this matter?

Capricorn: December 21-January 20

• Focus: responsibility, reputation, career, government, goals, order, discipline, mastery manifestation, reality, professionalism, fathers and father-figures, ambition, authority
• People are asking themselves: What am I building?

Aquarius: January 21-February 18

• Focus: groups, friendships, humanity/humanitarianism, mentors and mentorships, the internet, innovation, science, rebellion, being unique, community, hopes, surprises and the unexpected
• People are asking themselves: Who do I share this world with?

Pisces: February 19-March 20

• Focus: faith, fantasy, intuition, spirit and spirituality, meditation, connection to the “unseen,” universal consciousness, music, attunement
• People are asking themselves: How are we all One?

Through light and shadow,

Kayelee